…Or so says this article by ClickZ:

Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report.

A Microsoft staffer, who asked not to be identified, characterized the end of the talks as driven by concerns about a PR fallout that could follow a Claria purchase.

Emphasis ours. Duh.

Here’s a link to our past coverage; just follow the threads. Thanks again to Ben Edelman.

Here’s TechDirt.