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The assets of Metreo, a Palo Alto software firm that still crows on its home page that it is the No. 3 rising star in Silicon Valley, have been put up for sale by a creditor after the company failed to repay a loan, according to the San Francisco Business Times.

The software start-up aims to help companies maximize profits, by offering software embedded with a mathematical algorithm to let them make the right decisions on setting sales prices. The company raised nearly $40 million in venture capital, including from Sequoia and Redpoint. We have not independently confirmed this, but the Business Times seems to have done its reporting.