It’s hard to look at the overnight success of YouTube and not want a piece of that pie. Thus, we have Atom Entertainment, which made its name with the popular AtomFilms brand, expanding into user-submitted videos.
Since December, Atom has run a site called AddictingClips, a directory that allowed people to find cool video clips on the web. Now the site is taking submissions directly from users.
San Francisco’s Atom Films has focused on finding and distributing casual games, short films and video shorts from independent creators. It’s proven to be a profitable business.
But…”The difference between short film creators and consumers has blurred,” said Scott Roesch, the GM of AddictingClips and AtomFilms. He said the company now wants to enable both creators and consumers to find audiences for their work.
AddictingClips functions much like YouTube in that people can easily pass around the videos or embed them in their web sites. One distinguishing feature, Roesch said, is that people will be able to submit videos directly from their camera phones. The company will also be on the lookout for high-quality video that it can promote through AtomFilms.
Coincidentally, Atom and YouTube are both backed by Sequoia Capital.