Yellow Pages Group Chooses Coveo to Improve Search Experience on YellowPages.ca
Coveo Plays an Integral Role in Offering Users the Best of Both Worlds — Unstructured, Keyword Queries, with Easy-to-Navigate, Structured Results
Quebec City, Canada; Palo Alto, California (June 27, 2006) — Coveo Solutions Inc., a leading provider of secure search for the enterprise, today announced that Yellow Pages Group, Canada’s largest telephone directories publisher with online sites at YellowPages.ca and Canada411.ca, has chosen Coveo Enterprise Search (CES) as part of the infrastructure for the recently launched beta version of YellowPages.ca site.
When designing the latest version of YellowPages.ca, Yellow Pages Group planned to offer a new capability — unstructured search using keywords or phrases. However, as the 6th most visited network of websites in Canada, the volume of advertiser content onYellowPages.ca would make it difficult for users to quickly find local services using a traditional unstructured result set. Yellow Pages Group entered into a partnership with Coveo with the goal to offer users the flexibility of unstructured search with an easy-to-navigate, categorized result set. Now, at the new YellowPages.ca, users can search by keyword or phrase, and quickly navigate through a result set refined into pre-determined categories such as: Products/Services, Cuisine, Brands Offered, Payment Methods, and Hours of Operation, allowing them to easily locate and compare advertiser services.
To deliver this unique structured result set, CES crawls hundred of thousands of advertiser websites and PDF files which results in millions of indexed documents. From there, advanced rules and algorithms leverage the powerful CES query language to analyze the indexed information and automatically extract the categories. Using an administration tool, Yellow Pages Group can modify or create new business rules and execute them in CES to extract the categories for the ads. In addition, the structured categories created by CES offer Yellow Pages Group the opportunity to monetize keyword and category advertising.
“For YellowPages.ca, we are working with millions of documents; supporting this level of content demonstrates our product’s high level of reliability, scalability and customization?, said Laurent Simoneau, CEO, Coveo Solutions Inc. “We congratulate Yellow Pages Group on the launch of YellowPages.ca, and we are pleased to continue our relationship as one of their key technology partners.”
About Coveo Solutions Inc.
Coveo Enterprise Search delivers powerful unified search across all structured and unstructured content located in file systems, databases, enterprise applications, email servers, intranets, extranets, and web sites. Coveo Enterprise Search delivers the best value in the marketplace with an award winning combination of out-of-the-box document level security, consumer style ease of use, unparalleled accuracy based on real-time file monitoring, concept extraction and summarization, fast deployment and minimal administration. Coveo’s enterprise clients include AAA, AMN Healthcare, Eli Lilly, Fannie Mae, International Paper, Hewlett Packard, Lockheed Martin, NATO, NASA, AC Nielsen, and Verizon.
For more information, and to test drive Coveo Enterprise Search free for 30 days, please visit www.coveo.com.