AdRoll, a San Francisco-based company that provides ads for online videos, has secured $605,000 of a $1 million Series A round from True Ventures and Colin Wiel Investments, according to a regulatory filing cited by PE Week Wire. Entrepreneur Auren Hoffman is among the investors, and he wrote about the company here.

The company, which goes by the name Postroller, is run by Tod Sacerdoti, a former executive with Plaxo and Spoke Software.