Voddler, a Palo Alto “virtual cable TV system” start-up, has raised around $2.2 million, according to a regulatory filing. The company, founded last year, did not respond to a VentureBeat request for more information earlier this week.

The company says it is trying to give customers everything they want in the movie-watching experience — the ability to watch any movie, in anyway they choose: With commercials, or pay per view, rent or buy or monthly fee. It wants to build in social networking too, giving people recommendations from peers, and customization features (which generate playlists based on your stated preferences). It will roll out the service next year in US and Europe, it says.

The company says it has software teams in Sweden and China. Its backers are Sweden’s Freja Ventures and Luxembourg’s Lotsa SA.