bradford.bmpJoanne Bradford, the software giant’s top ad-sales and marketing executive, moves to take over MSN, Microsoft’s portal and focal point for its Internet properties branded “Live.”

Live badly needs some focus, because most people are confused about what it really stands for, what is part of Live and what isn’t, and whether it matters. VentureBeat was first to report that a major reshuffle was coming, and now its official. AdAge has the summary of all the other executive changes in this latest overhaul:

The idea was that by consolidating its ad sales, not only for MSN.com but also for other web-based applications like Xbox Live, Windows Live and Office Live, Microsoft was signaling it was serious about becoming a big media player

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