Syndero, a direct response marketing company in San Francisco, said it has raised $7 million in a first round of financing.

Trident Capital led the investment.

According to the company’s press release, it is already profitable (or at least was, until it raised this latest batch of money):

Syndero currently has three branded product lines in large consumer categories and has garnered over $15M in revenues in its first full year of operation. Prior to the current investment round, the company was primarily funded by co-founder and chairman Ken Fox.

Don Dixon, Trident’s co-founder and managing director, has joined Syndero’s board of directors. “Syndero has an incredibly talented management team that understands how to provide long-term value to a
consumer though direct marketing over the Internet,” said Dixon. “The team has already successfully demonstrated their business model by reaching profitability on a small amount of capital from early investors. Trident’s investment will allow them to accelerate new product introductions, and we look forward to being a part of Syndero’s continued success.”