Cisco, the networking giant in San Jose, said it will acquire Tivella, Inc. of Half Moon Bay, Calif., for an undisclosed amount.

Tivella is a leading provider of digital signage software and systems.

According to the announcement:

Digital signage is an emerging technology that has the potential to transform the customer experience and to promote richer communications. Digital signage is quickly gaining traction as companies face a variety of challenges. These include revenue and growth, building and maintaining brand identity and customer loyalty, and effectively reaching target audiences with advertising and marketing. Companies conducting deployments of digital signage solutions have clearly demonstrated higher brand awareness and sales uplift by targeting relevant information to an audience near the point of purchase.