The bloggers are mostly individuals with small blogs who may feel vulnerable enough to consider PayPerPost’s enticing, yet ethically-challenged offer.
VentureBeat wrote about the Florida-based PayPerPost here. It is backed by Silicon Valley venture firm, Draper Fisher Jurvetson, among others.
Here is the announcement. The assets include Performancing Metrics, a blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers, which provides a way for advertisers to reach the bloggers based on subject matter, readership and pricing — and now a good way for PayPerPosts’s advertisers to reach the pay-hungry ones.
Recently, in conjunction with U.S. legal moves, PayPerPost forced its bloggers to disclose when they have received money for a paid post.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform
- networking features, and more