BuzzLogic, the San Francisco company that helps you find out which blogs are influential, has raised $9.6 million in a first round of venture capital.
It was led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.
We wrote about BuzzLogic when it launched in September after raising a seed round of $1.5 million.
The company seeks to define which blogs are shaping conversations online. It uses four criteria to measure a blog:
•overall traffic and number of inbound links
•contextual relevance to a customer’s specified area of concern, such as key words.
•frequency of content publication on such topics
•the traffic it sends back to the marketer
Robert Schettino, the company’s chief marketing officer, said the company has signed up 80 customers for its testing phase, with roughly half of them paying (the basic fee is $500/month).