mywaves.bmpMywaves, the Sunnyvale start-up that lets people view video clips on their mobile phone, is offering a new way to search for videos.

Essentially, it is video equivalent of Google news alerts.

You can select a term or a phrase, such as "basketball." Mywaves then searches the Web for video clips tagged with "basketball," as well as user-generated video on its own system. It delivers the content to your phone, and continues doing that until you tell it to stop. The idea of subscribing to content containing a key word or phrase is not new. Google lets you create alerts for news items containing key words, and companies like PubSub let you let you create alerts or keywords contained in much broader content, from across the Web (PubSub has died, but there are others doing this, such iJam) This is the first we're aware of that does this for video clips over the mobile phone. Plusmo does this for text, but not for video.

Mywaves (see our earlier coverage) is reporting strong growth. Nearly 300,000 users in 90 countries have used its mobile video service, the company says. It's getting 40,000 new sign-ups a week, chief executive Rajeev Raman told VentureBeat last week, when he gave us a preview of the feature. That's up from 20,000 sign-ups a week in December.

Update: It is looking for employees. See VentureBeat JobBoard entries here and here.


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