MeeVee’s online guide to TV and cable programming has just gotten better. It lets you track videos from around the Web — and then put them into your personalized Web-based account for easy viewing.
It’s one more step toward MeeVee’s goal of giving users a single funnel for all video content anywhere.
So far, MeeVee has let you create a calendar showing you whenever say, performer Jay-Z appears on a TV show. Today, MeeVee has unveiled a way to track Jay-Z related videos, too. You simply hit the “add interest” button, scroll down to the bottom, and add a keyword “Jay-Z.” MeeVee then surfs the Web and returns the most recent and relevant videos tagged with Jay-Z. You can then click on the videos and watch. See screen shots below for the Jay-Z example. A tab at MeeVee lets you toggle between TV programming and video.
The challenge for MeeVee is to make money. If it simply directs users to other content, it doesn’t have much chance to sign up significant advertising. For now, MeeVee is grabbing feeds from some publishers, such as MBA, Fox Sports, Comedy Central, and MTV Overdrive, so that it can play the programming directly, and it wants to sign up more, in order to advertise directly beside the content. It also wants to charge for referrals to publishers. MeeVee has also added links to entertainment blogging content, under its “news and reviews” section.
We reported on MeeVee here. It raised $8 million in venture capital last year.