Pontis, a Glil Yam, Israel developer of software that helps phone carriers and cable companies market various services to their customers, has raised $15 million in financing.

Sequoia Capital led the funding round, which included existing backers Evergreen Venture Partners and Accel Partners.

From the statement:

Pontis offers an Integrated Marketing Systemâ„¢, a comprehensive system for defining, executing and analyzing targeted marketing offers. With Pontis, mobile, cable, IPTV and fixed-line carriers are increasing revenues and customer loyalty by targeting customers with a rich set of offers including personal communications, targeted service bundles and content packages, real time promotions, contextual recommendations, and personalized advertisements.