When those crude things you said while drunk at a party a couple of years ago during show up online, it may ruin your career chances.
Now there’s a new start-up, ReputationDefender, that will try to remove harmful references to you online, contacting Internet sites and requesting they take them down.
Started by 28-year-old Harvard Law School grad, Michael Fertik, the Louisville company is relocating to Menlo Park, Calif., after having raised under $1 million in angel investment from unnamed individuals, according to VentureWire today (sub required).
He charges $9.95 per month to $15.95 per month, depending on how long a customer signs up for the service. The company will then crawl the Web looking for comments or material that refelect negatively on you, and charge an extra $29.95 for each attempt to get the material removed, whether or not is successful.
Presumably, only comments considered “libelous, slanderous, defamatory or invasive can” legally be forced off the Web. Here’s a helpful FAQ at the site.