Glimpse.com, a San Mateo, Calif. online site for women shoppers, has launched, though it has maintained a decidedly quiet public relations stance.
Glimpse.com, backed by Greylock and Redpoint, declined comment, as did Greylock, when we got in touch with the company a couple of weeks ago.
It lets women shop for clothes, shoes, beauty, jewelry, and home décor — and carries big-name brands. It is a straight-forward site, intuitive to use; no Web 2.0 bells and whistles.
Men have not been entirely left out of the game. See On The Fly, for example, a San Francisco site that started out as a site for dandies. It’s just that last year, investors took note that women were underserved by the Web, and have pumped more money into female sites to exploit the opportunity.