AccountNow, a San Ramon, Calif. company company that offers prepaid Visa and Mastercard debit-cards and other services to people who have had trouble meeting their needs through banking, has raised a $12.75 million third round of capital.

It comes at a time when a series of other companies have launched to serve people looking for ways to raise money outside traditional banking services. We’ve written about them here, for example. They include Wonga, LendingCircle, Prosper and Zopa.

The company’s statement is here

The round was led by Trident Capital, and included INVESCO Private Capital, Oak Hill Investment, VSP Capital, Grayhawk Venture Partners, Granite Hill Capital Ventures and CEO Tim Coltrell.

AccountNow has now raised $21.3 million in venture capital over the last three years.