Join Transform 2021 this July 12-16. Register for the AI event of the year. is a new video site from the creators of ICQ, the successful early instant messenger service.

The site, yet to launch publicly, boasts a new form of television that is “hyperinteractive” and “democratic” and while there are more than enough video sites out there, the pedigree of its founders and the frenetic promotional video on Knocka’s preview site intrigues.

This ad features tiny clips of user-generated video, spliced together and set to a perpetually shifting soundtrack. Among other things, we see sexy women strip teasing, a man dressed in a lab coat destroying an iPod in a blender, and a brief animated clip of a creature with a cleaver lopping the heads off of cute animals.

At some points, a counter in the lower left corner seems to measure the number of people watching at the moment. In two clips, it says “producer online now,” suggesting that viewers may be able to engage the content’s creator as they watch.

The site is in private beta, and we’re trying to find out more. It looks like the company wants to build a network of producers and make an online TV station that will let viewers to interact with the content (and perhaps each other) to determine what gets played. Whether Knocka will allow embeds is unknown, but the interactive functions it is touting suggest a desire to be a destination site. If this is the case, Knocka will have to be both revolutionary and highly successful to attract and keep the content producers it’s going to need.

Update: Alarm:Clock says the company raised $1 million from Evergreen Venture Partners, an Israeli firm, in June.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member