branding_medialogo_white.jpgMetaRADAR, a San Bruno, California company, is likely to turn some heads at DEMO when it unveils RADAR, a sleek new interface for browsing media on the web.

While we haven’t been able to get our hands on the product, a quick demo reveals that the company has successfully created a means to browse and share media — news, videos, photos, data from your social networks, etc — in a rapid fire yet seamless experience that gives you quick access to all of the above without requiring you to fuddle with tabs or the like. The company calls it a “MediaMasher.” Take a look at this screenshot below to see what we mean.

A quick glance at RADAR, which works online with AJAX or through a downloadable application, brings the iPhone to mind.


On this example, extracted while browsing Reuters, you see a video playing on the left. This is the media viewing side. On the right, you see icons that represent different categories that you can browse from Reuters’ vast stores of content. The navigation of this content is smooth and intuitive, allowing you to quickly add something to your favorites, share it, or line it up in a playlist. All of this can be done without interrupting the video. In later iterations, uploading content to your social network of choice will be just as simple, the company says.

The powerful element embedded in this interface — and what makes RADAR both fascinating and terrifying — is that, according to its logic, consuming the media on the left is no reason to stop digging for the more media on the right: It is the ultimate tool for the ADHD world.

RADAR is still in its early phases, and in its current form, it’s basically an RSS aggregator and media sharing tool on speed. While it successfully, elegantly, brings all of the chaos under one roof, it is still chaos. Until some geniuses figure out how to change this with highly personalized data feeds, this kind of tool will be a beautiful way to dig through the muck.

But it still is pretty cool.