Glam, the fast growing woman-focused network of sites and advertising, has poached a key sales exec, John Trimble from Fox Interactive, who ran most of that company’s ad business.
The hiring win is Glam’s biggest personnel coup to date, said Glam’s chief executive Samir Arora. It continues a string of hires aimed help to help it dominate the woman’s online advertising market. Glam says it is the fastest growing property on the Web; as we’ve reported, controversy swirls around this company.
We’re hearing Fox is about to announce an internal reorganization today (Friday).
Trimble was the senior vice president of brand advertising for Fox Interactive Media, and oversaw an account of more than $500 million in advertising, including the display ads on popular social networking site MySpace. He brings expertise in sports, health, lifestyle and entertainment areas, all areas Glam is focused on — as it pits itself against iVillage, another large woman’s property.
Wednesday, Glam also announced it had hired Joe Lagani, formerly VP Publisher for House & Garden, of Conde Nast. It follows a number of announcements by Glam of hires from other companies.
We asked Trimble why he joined Glam, given the risk surrounding its efforts to break into an advertising industry that until now has been dominated by other players. He said he spent a lot of time getting to know Glam, and found that advertisers were approaching Glam “on a consistent basis,” as they seek to place ads beside quality content online. He said he has an entrepreneurial bent, and that Glam was the only company that has an entrepreneurial feel to it. Fox Interactive, he said, is “a start-up trapped inside of a traditional company.”
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