Glam, the women-focused online publishing and advertising network, continues to grow fast and make deals with big television companies.
The Brisbane, California company is comprised of a vast network of web sites featuring content from media companies and independent bloggers, with each site using Glam’s content and advertising services.
Today, Glam launches a “managed vertical network platform” designed to help large, traditional media companies quickly build out their own sub-networks. The platform includes ways for companies to recruit people to publish content on their network’s sites, as well as marketing support, ad inventory management and pricing, and other services (press release here).
Lifetime TV, a leading broadcast television company that targets women, will offer a vertical network of Lifetime-branded web sites (press release here).
CBS has also transferred three of its sites to be managed by Glam, including Entertainment Tonight, The Insider and the Rachael Ray Show. These shows will anchor a “Glam Entertainment” branded vertical network that will launch later this year.
Glam sites reached 25.5 million total unique visitors in October, up from three million a year earlier, making it the fastest growing online property over the past twelve months and now the 23rd largest, according to Comscore.
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