ARPU bills itself as an advertising network that adds value for businesses by offering additional services to buyers at the time of an online sale.

For instance, a consumer buying an internet access package from a service provider might be offered relevant add-ons like phone service or subscriptions to online services. The company also maintains a service portal for customers to manage their subscriptions through.

The $8.73 million funding was disclosed in a regulatory filing reported by TechJournal South. Grotech Capital Group led the round, while previous investors Polaris Venture Partners and New Atlantic Partners also participated. The company’s first round was for $5 million.

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