C3L3B is a Simi Valley, Calif. gaming startup that is currently in stealth mode, but may be developing TV-based games.

The company’s CEO, Joey Carson, formerly led a company called Bunim Murray Productions, which developed games based on MTV reality TV shows, according to Video Game Venture Capital.

BlueRun Ventures led the $3 million funding, which is part of a first round that totals $4 million. The funding was first reported by peHUB.