Voxify is an Alameda, Calif. company that creates self-servicing systems for call centers based off templates of question-and-response menus that are specific to particular industries.

Automated systems like Voxify’s have gradually become better, and the company’s products can handle relatively complex transactions like making reservations and addressing inquiries.

The company has been in close competition over the past couple years with Tellme Networks, which has a slightly different offering. We’ve written more about the complexities of building voice recognition systems here.

Intel Capital led the $15 million investment. Existing investors El Dorado Ventures, Palomar Ventures and Sigma Partners. It is Voxify’s fourth round, and the company has raised over $30 million to date.