Fididel is seeking a $1 million round of Series A funding for its e-commerce business, VentureBeat has learned.

The San Jose company has raised $761,250 from investors already. Participants include a new venture firm, Quest Venture Partners of Atherton. The company’s web site,, has very little information except a form to request e-mails for users to join its e-commerce beta program.

Hal Wendell, CEO of Fididel, said that the company is still in stealth and isn’t ready to describe its e-commerce business. He said it started about a year and a half ago. Wendell said this is his CEO position but he is a veteran of companies such as Hewlett-Packard and Nortel.

I asked Wendell about the company name. He said, “It doesn’t mean anything. I woke up one morning and had an epiphany. I knew a Mexican restaurant named Fidel’s and played around with that.”


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member