The combination of the two will strengthen Spot Runner’s online offerings. The company now says it is the only one that offers businesses at a local level the combination of television, online and radio advertising. Spot Runner sees this synergy as key to its business, stating that when different types of advertising are utilized together, they are much more effective.
Weblistic chief executive Ketan Shah will stay on to lead the product, technology and operations for online marketing and services at Spot Runner.
This latest deal could make Spot Runner an even more appealing aquistion target to industry-leader Google, TechCrunch speculates.
The Los Angeles-based Spot Runner previously raised $40 million in backing in 2006 (our coverage).