kapow.jpgKapow Technologies, which sells software to companies that lets them assemble their own “mashup” applications by gathering data from around the web, has raised a $11.6 million third round of financing.

Mashup technologies have become increasingly important lately, now that data has proliferated around the Web and new technologies such as RSS allow people to pipe it directly to their computers, versus having to go get it themselves. A research analyst covering the retail sector, for example, no longer has to go visit the Victoria Secret web site to scour it for data and paste it into their spreadsheet. Now she can create a feed from Victoria Secret and all other major retailers, and have it all sync in a single spreadsheet within her Kapow dashboard.

Kapow, based in Palo Alto, Calif., lets her also configure a way to gather data from other places, such as internal enterprise resource planning (ERP) application or database that might be behind a corporate firewall. She can then mash it all up into whatever application format she wants.

Even if a site doesn’t provide an RSS feed, Kapow can create an RSS feed by using a robot to crawl the site. Kapow then relies on an application like Excel to allow you to pull it all together, or other receptor applications provided by companies like IBM and Serena. Kapow can even deliver it to your mobile phone.

Other companies doing something similar are Dapper, but that company has been less focused on serving large companies, more focused on consumers.

kapo2.jpgThere are an array of other mashup companies, for example other mashup interface makers, such as Backface and Jackbe, but they too focus less on actually gathering data from other places, and more on helping you do the mashup application itself. Other companies, such as Connotate, provide a mashup service to automate the process for you, relying on outsourced help, and providing less customizable features.

Kapow says customers include Wells Fargo, Bank of America and Credit Suisse Boston, and that some 3,000 companies have installed the technology worldwide.

New investors include Steamboat Ventures, a venture capital firm affiliated with The Walt Disney Company, and Morgan Stanley’s Strategic Investments Group. Previous investors Kennet Partners and NorthCap Partners also participated in the round.