Hoping to take advantage of the excitement around Apple’s planned iPhone software development kit (SDK) event taking place later today, GetQuik, a site that allows users to place food orders online, is serving up an intuitive new iPhone application.
The service, which we first covered here, has been functioning on other mobile devices since the middle of last year. However, when we spoke with founder and chief executive Ken Ryu, he made it clear that his service was “looking for a breakthrough platform” and fully believe Apple has provided that with the iPhone.
While not built on the new SDK just yet (there is still some question as to if we’ll actually see a finalized version of it at all from Apple today), GetQuik utilizes the iPhone’s current Safari-based development process for simple and streamlined navigation and use. The app’s true strength lies in its ability to remember your favorite restaurants and the favorite items you like to order in those restaurants. This paired with the storage of your credit card information allows for the an ordering process that takes a few quick clicks.
One downside to the app right now is that it will only recognize favorite restaurants and meals that you’ve set up using the service on your computer. Ryu wants the next iteration to allow users to browse menus and pick items from right on the phone.
While the service currently limited to restaurants mostly in the San Francisco Bay Area, you can expect to see GetQuik and potentially others expand rapidly to fill out this market in other areas. Multimedia designer Phil Lu revealed a beautiful looking proof-of-concept of a similar application for ordering Starbucks items on the iPhone and iPod Touch on his site GENOCO last month.
Ryn expressed excitement about the potential of utilizing iPhone features such as its ability to pinpoint your current location based on both cellular tower and WiFi hotspot triangulation in its Google Maps application. This feature being available to developers in the SDK would obviously be beneficial for apps like this which could then show you what restaurants are nearby that utilize their system.
The Sunnyvale-based GetQuik raised a $200,000 seed round back in December (our coverage). Its two angel investors in that round were Sam Ryu, the CEO of Computize, and Mark Coker, an occasional VentureBeat contributer who first wrote about GetQuik in July of 2007 for us and liked the idea enough that he decided to invest.