Veodia is about to make it easier to for companies to create high-quality video content.
The San Mateo, Calif.-based start-up, which is trying to squeeze into the crowded online video market, has just added compatibility with Adobe’s nearly ubiquitous Flash Player.
That could be a huge boost for Veodia’s video service, which launched last May (our coverage). The service uses the H.264 codec (one of the codecs used for Blu-Ray DVDs) for higher video quality and, until now, could only be played in Quicktime.
As of today, Cohen says his company is the first to allow normal users — not just big media studios — to create high-definition Flash video. Unless you use Veodia, the only way to create H.264 video for Flash is through a professional program like FinalCut, Cohen says. Veodia, on the other hand, lets you record video through a simple in-browser dashboard — you just hit “start” and your camera starts sending footage online. (See the sample video below. As before, the video quality is much higher than competing sites like Ustream and Justin.tv. The novelty is that it’s in Flash.)
Rather than wanting to compete with the popular consumer-focused video sites, Cohen emphasizes serving large companies — he wants Veodia to provide the technology that companies use to create videos for training, marketing and corporate communication. With that in mind, Cohen says he took a risk two years ago by developing his service around a high-quality video format.That risk initially caused some complaints, Cohen says, since Quicktime isn’t as widely available as Flash on personal computers. (There was less resistance when it came to Veodia’s mobile and set-top box services, since the format works on the iPhone and AppleTV.)
Cohen probably breathed a sigh of relief in December, after Adobe announced Flash would support H.264 — it was a sign that he had bet on the right format. Now, he describes the announcement as the “last step” needed to ensure that the video format will eventually find mass acceptance. Indeed, Veodia’s ease-of-use combined with the new Flash compatibility could play a big part in that acceptance.
Veodia was initially angel-backed, and it just raised a first round of venture funding, Cohen says, although he won’t offer any details yet.