The purchase price wasn’t named, but Brisbane, Calif.-based Glam recently raised $84.6 million, partly with the intention of making acquisitions. Glam didn’t just buy San Francisco-based StyleMob because it is working on a neat idea and seeing traction. It also wanted StyleMob’s engineering talent: Cofounder Adam Souzis is an expert on web standards for sharing information across sites, such as XML and RDF. He officially joined Glam as the executive director of Glam’s tech department in February, when the company also announced a number of other technical hires.
Glam runs ads on a variety of partner sites and keeps between 40 and 50 percent of the revenue.
StyleMob was self-funded and the purchase price is not being disclosed.
Disclosure: Jacob Mullins, VentureBeat’s business manager, is related to a Glam cofounder.