Elevate your enterprise data technology and strategy at Transform 2021.
With MediaForge’s technology, banner ads become a lot more interactive — when users roll their cursors over the banners, an interactive widget appears that can showcase special deals, purchasing options or various media.
For example, when you mouse over an ad from MediaForge customer Overstock.com, a window appears that lets you browse through the day’s top sellers and specials (see screenshot at left). According to MediaForge, Overstock’s test campaign with the platform led to a 12 percent increase in return on investment.
Interactive advertising through widgets is definitely taking off, but I’m not sure the banner-widget hybrid does much that a widget can’t do on its own. On the other hand, not only can MediaForge help companies create hybrid ads, it can also “socialize” (i.e., add widgets to) existing banners. Companies wanting to expand existing banner ad campaigns, rather than starting from scratch, seem to be the startup’s target audience.
The company raised $1.5 million in 2006. It’s based in Salt Lake City.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more