Unless you haven’t used the Internet in the past three years you’ve heard of social media, the term used to broadly define the interaction between technology and social interaction. It’s so much the rage nowadays that a whole industry has bloomed around it. Collective Intellect is one of those companies tapping into the trend, doing analytical reporting on social media for major brands.

The service claims to be the only real-time provider of social media data, scanning blogs, social networks (Facebook, MySpace, etc) and message boards to uncover trends. Speed is key this world where data and hot issues can change on an hourly basis.

The $6.6 million round was led by Grotech Capital Group with participation from Crawley Hatfield Capital, Appian Ventures and Croghan Investments. This series B round brings the service’s total funding to $11.2 million.

We previously covered the Boulder, CO-based Collective Intellect here.

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