The innovative advertising startup TVeez has taken a first financing of $15 million from Benchmark Capital and Giza Venture Capital, according to the Israeli publication Haaretz.

Co-headquartered in Boston, Mass. and Tel Aviv, Israel, TVeez monitors data like sales and inventory figures to come up with targeted advertising for the retail and banking markets. This could work on in-store displays, on ATMs, or on digital signage.

TVeez already claims a successful business, with 50,000 installations in 30 countries and customers including Blockbuster and Sheraton Hotels & Resorts. It was previously funded by its founders.