Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
As part of the “indie” movement, Kongregate has been trying to do for user-generated video games what YouTube did for user-created videos.
The company is announcing today that it will launch seven new games within a couple of weeks on Facebook, a move that represents its first expansion beyond its current web site, which currently gets about 3 million unique visitors a month. The company expects to hit 10 million by the end of the year.
The strong traffic is validating for Greer, who said that many professional game developers and game company executives were skeptical when Kongregate first debuted. Other companies, such as Microsoft through its Xbox 360 XNA Creators Club program and Nintendo with WiiWare, are also embracing user-generated or “indie” content, but Kongregate has a lead.
“We’re not quite a mass market yet, but people are coming around that this is a good idea,” he said.
The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2
January 25 – 27, 2022
It has also raised $3 million from Amazon.com CEO Jeff Bezos. The investments from Bezos Expeditions will be used to fuel the company’s expansion to new platforms and expand beyond the mostly male audience that plays Adobe Flash-based games at Kongregate.com. Greer said that the company has more than half the cash of its previous $5 million round in the bank and didn’t need a full venture round. He expects Kongregate will be profitable by the end of the year or the first half of 2009.
Jim Greer, CEO of Kongregate, said in an interview today that more than 1,600 indie game developers have uploaded more than 4,000 games to the site in the past 14 months. The company makes money solely from ad revenues now, but Greer said he hopes that new models such as sales of virtual goods will become a part of the business in the future.
On average, gamers spend 59.3 minutes per day at the company’s site, Kongregate.com, comapred to 21 minutes on Facebook and 12.1 minutes on ESPN.com, according to comScore. By extending to Facebook, Greer hopes to expand the audience to players who like challenging their friends to high-score competitions with popular Kongregate titles such as “Dolphin Olympics 2.”
Lastly, the company said it appointed Lee Uniacke — a veteran of the game magazine publishing business at Ziff Davis and most recently head of sales at Viacom’s MTV Networks, including Atom Entertainment — as Kongregate’s Chief Revenue Officer.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties