The company lets you search metadata about videos using common words and phrases, apparently. It’s unlaunched, so here’s a little more from its site:

Jinni’s innovative content discovery solution for professional and semi-professional videos organizes metadata across multidimensional parameters of plot and experience, reflecting how people really think about entertainment. Our video data brain gives precise, succinct, and highly personalized search-and-recommendation results.

The company has raised $1 million from Start-up Factory, an angel investor group.