Greentech Media, one of the major players in the burgeoning market for cleantech news and analysis (next to VentureBeat, of course), has raised $2.75 million in second round funding, led by EGORA Holding and The Massachusetts Green Energy Fund. King Hill Capital signed on as a new investor, with existing backers Lightspeed Venture Partners and Northport Private Equity also taking part.

The Cambridge, Mass., based company plans on using the cash to grow its writing team, boost its coverage of key cleantech sectors and to expand its sales operations domestically and overseas. Greentech Media also announced it had tapped CNET Green Technology Editor Michael Kanellos to join the firm as a senior analyst.

Its online portal features a range of cleantech and green investing news feeds, analyses and blogs and syndicates content from VentureBeat, Earth2Tech and others. In the last year, major news publishers like Dow Jones and The New York Times have also leaped into the fray, launching a subscription based news letter and website devoted to cleantech investing and beefing up their coverage of climate change, renewable energy and clean technologies, respectively.

Rival Greener World Media, led by green business writer Joel Makower, publishes the sites,, and It raised over $250,000 last January and is currently seeking more funding.