Beginning today, Starbucks across the country will offer free Wi-Fi Internet to paying customers. This is great news. Unfortunately there is some fine print behind this “free.”

First of all customers will have to buy a Starbucks Card, which requires that you put a minimum of $5 on it to purchase, according to USA Today. Second, you’ll have to register online for the Starbucks Rewards Card program. Third, this card will need to be used at least once a month. And four, your two free hours a day that a purchase buys you, must be used all in one sitting.

It’s free just as long as you don’t consider the costs of all of this hassle.

Still, this new Wi-Fi service being provided by AT&T is going to be immeasurably better than the previous T-Mobile Hotspot paid Internet that all Starbucks stores had.

Starbucks is hoping that free Wi-Fi will entice more visitors to enter its ubiquitous stores across the country. For some people, simply making better coffee would do the trick.

[photo: flickr/slushpup]

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member