The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!


Microsoft has launched a special promotional contest to lure users to Live Search on its Australian web portal, Ninemsn. But the prizes for winning, surprisingly, include rival company Apple’s offerings: iPods Touches, iPod Nanos, and iPod Shuffles, according to the Sydney Morning Herald.

From the article:

Ninemsn’s head of Live Search, Alex Parsons, said if [Microsoft’s own] Zune music player was sold in Australia it would have been offered as a prize instead.

“Where we don’t have a great product or we don’t have a product at all there’s no internal edict that says we’re not allowed to use competitor products,” he said.

It’s not the only tactic Miscrosoft is using to keep users. The article also notes that Microsoft is offering heavy subsidies on Windows Mobile smartphones to keep workers away from iPhones, and also forbids Ninemsn employees from using Google at work. It’s a smart strategy, particularly if Microsoft can manage to employ most of the planet.

One also has to wonder where Microsoft is getting all these iPods to give away. The blogs were tittering last year when it was revealed that outside the Microsoft Zune headquarters there were “iPod Amnesty Bins,” which repentant Microsoft employees could dispose of their far-too-smooth iPods. That is, once they discovered the joys of the comfortingly chunky and clunky Zune.

Perhaps all those abandoned iPods just took a little trip Down Under.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member