The buzz around the mobile web these days is furious, spurred on by the web-friendly Apple iPhone and Google’s forthcoming mobile operating system, Android.

However, the state of mobile web traffic measurement is abysmal.

To dig deeper into the state of web traffic analytics on the mobile web, VentureBeat’s Matt Marshall will be moderating a panel at the next Mobile Monday event, where mobile industry professionals meet up every first Monday of the month.

This event will be this Monday, July 7.

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AdMob, one of the leading mobile advertising companies, will give a demo of their new analytics offering, Opera, a leading mobile web browser, will share some about the motivation and learning that’s come from the State of the Mobile Web Report. The goal is to try to pull some overall understanding of how the mobile web is progressing, and what a publisher can do to understand their position and role in the market as a whole. Special thanks to Mike Rowehl, who organizes the informal events. Each month, he looks for a host, and we agreed to offer co-host this time around. He’s also trying to get Nielsen and M:Metrics (acquired by Comscore), two other mobile leading measurement companies, involved.

  • What: July 2008 Mobile Monday (Metrics and Analytics)
  • When: July 7th, 2008 7:00pm
  • Where: Microsoft SF Campus, 835 Market St, 7th floor, San Francisco, CA 94103
  • Who: Anyone interested in mobility
  • Cost: Nothing!