All the sessions from Transform 2021 are available on-demand now. Watch now.
The toy maker, which owns the Scrabble board game brand in the U.S. and Canada, also asked Facebook to take down the popular application under the Digital Millennium Copyright Act.
Mark Blecher, a general manager at Hasbro’s game division, said in a phone call that Hasbro waited until Electronic Arts had a version of EA Scrabble ready for fans to play. (Hasbro owns the rights and has contracted with EA to make video games based on Hasbro properties). EA launched the beta version of its game last week and expects to have a final version soon. Blecher said that Hasbro began talks with Facebook earlier this year about the infringement but deferred its lawsuit because so many fans wanted a game to play. As long as EA Scrabble wasn’t ready, Scrabulous was the only choice on Facebook. Mattel owns the international rights to Scrabble and Real Networks has the rights to make an international video game based on Mattel’s international rights.
Scrabulous was created by two brothers in India, Rajat and Jayant Agarwalla. The suit, filed in U.S. District Court in New York, also names RJ Softwares. Scrabulous took off because it was an easy way for friends to stay in touch and socialize via Facebook. Players could play the game asynchronously, one turn at a time, so that it didn’t matter if the other player was online or not. Fans were ready to revolt when they heard that Scrabulous might be taken down. But Blecher said he expects fans to migrate to the EA version.
Three top investment pros open up about what it takes to get your video game funded.
Right now, Scrabulous ranks 11th on the list of most active Facebook applications. The game has 512,961 active daily users and 3.9 million installs, according to Adonomics. Daily users is actually down from the peak, Adonomics shows.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties