Lotame, an Elk Ridge, Maryland-based advertising startup, has closed its second funding for its social media ad platform, Crowd Control. Motto, and I quote: “Every Party Needs Crowd Control!”

The company claims that its technology allows brands to tap into audiences that have proved they’re interested in certain subjects. It’s working with sites including Flixster, Fotolog, and The Huffington Post — in total, 53 million users, it claims. The company uses cookies to track anonymous user data like age and location, and what they looked at. Then, it lets an advertisers run ads to reach particular types of users through Lotame’s network.

It has only been six months since Lotame closed its first funding, a notably short period of time. Emergence Capital Partners led the $13 million investment. Also participating were previous investors Battery Ventures and Hillcrest Management.

Here’s more, from an interview by Wallstrip with founder, chief executive and Advertising.com veteran Andy Monfried.

http://blip.tv/play/sEmQyCWB40E

Eric Eldon contributed to this article.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member