Miox, a water purification company based in Albuquerque, N.M., has picked up a $19 million third round of funding to help market its industrial water treatment technology.

Instead of filtering water, Miox zaps it with a combination of electricity and chemicals, as we previously detailed. The company got its start with the military, moved on to the outdoor industry, and is now also serving businesses like hotels.

The funding was led by new investor DCM, with participation from Sierra Ventures and Flywheel Ventures. Miox has now raised about $49 million.