Blah Girls, a cartoon and web site that features a group of teenage girls discussing pop culture, launched at the TechCrunch50 conference earlier today. It’s part of a Los Angeles-based media startup that actor Ashton Kutcher and Jason Goldberg started in 2005, called Katalyst Media. In this short video clip created by Alexa Lee at video platform company Ooyala, they say why they’re excited about making online content.

The company has previously been behind movies like The Butterfly Effect and Guess Who, and television shows like Beauty and the Geek, Opportunity Knocks, and Game Show in My Head.

Note: Metrics that Ooyala is collecting on this video will later be used to demonstrate an unlaunched analytics service that will show how viewers react to parts of the video. For example, do you stay watching when Goldberg starts talking?