Sportgenic, a company that claims to provide high-value market reach to sports advertisers and marketers, has raised $10 million in a second round of funding.

The company targets specific groups of sports enthusiasts based on their predilections, from country club members to outdoorsmen and team athletes. It claims to have 350 publisher sites that it places ads on.

Adams Street Partners led the funding round, with participation from previous investors Alsop Louie Partners, KPG Ventures and Greycroft Partners. Sportgenic is based in San Francisco, Calif.