Israeli-based genealogy site MyHeritage is looking to expand its online social capabilities with the acquisition of Kindo, a service that covers a bit of family tree-building as well as social networking. The terms of the acquisition have not been disclosed, but with both MyHeritage and Kindo having a received funding earlier this year as well as a growing international reach, these two family-oriented services have common goals for connecting users.
MyHeritage, which received $15 million in its third round of funding just weeks ago, has spent a large portion of its development efforts on growing the technology behind its service, launching features such as facial-recognition for auto-tagging and multiple reports to display your family tree. A Facebook application that lets you find your celebrity look-alike was one existing effort towards MyHeritage becoming even more social, though this type of application is quite common for genealogy sites and other forms of photo-tagging services, such as iLovePhotos, that have some semblance of facial recognition.
Kindo seemingly has a limited number of especially highly social networking features, covering only basics like the necessities of messaging and activity feeds. BUT this was enough to catch the eye of MyHeritage. Kindo has already closed down its main family tree-building capabilities, directing visitors to MyHeritage AS PART OF its partnership announcement. While the majority of the viewing features will be active for some time, new family trees cannot be created on Kindo, and its users have been extended the option of porting their family trees to MyHeritage.
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