Voice and visual mobile ad network Apptera clearly doesn’t think that mobile advertising is going to take as big a hit as other forms of online advertising. In fact, from its perspective, mobile advertising may be the perfect way for publishers to cut costs while reaching a very targeted audience. The company has just closed a new round of funding to expand operations and help its clients do just that.
Apptera works with services like AOL’s Moviefone and 1-800-YellowPages to serve mobile advertising. As people use their mobile devices more and more, possibilities for such technology can only go up. But targeting the ads correctly is critical. It’s Apptera’s goal to do that.
The company has also added former Yahoo senior executive David Karnstedt to its board of directors. Karnstedt brings with him plenty of experience in the online advertising space (in which mobile must now be included).
The new $10.5 million round was led by existing investors Lightspeed Venture Partners, Alloy Ventures and Walden International. Last summer, the company raised $9.74 million.
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