Brightkite, the social network that broadcasts user locations, has announced that it’s now officially integrated with Facebook Connect. Once authorized, the Brightkite application automatically updates your Facebook status and/or news feed with your location, photos, notes and anything else posted to Brightkite. One of the most recent updates to the service is that you can specify whether the action goes to your Facebook status or news feed.
Enabling Facebook Connect makes Brightkite more competitive in its battle with other location-based services like Loopt, which has featured similar features with its mobile application for awhile. While you can use the service from any phone, Brightkite’s iPhone app, which came out in October, makes it more convenient and aesthetically-pleasing to use. A few commenters on Brightkite’s company blog mentioned feeling overwhelmed by how many site identities and statuses they had to now maintain. Cross-posting abilities like this will make it easier (hopefully) not to overdose on social networking.
What’s surprising is that Brightkite doesn’t yet allow you to discover friends on Facebook who already use Brightkite, although you can do so with your friends on Twitter and contacts on Gmail and Yahoo mail. That ability will probably be rolling out soon, as Brightkite promised more updates in coming weeks.
I feel a bit voyeuristic when reading the public activity posted to Brightkite, especially since users can check into actual physical places like Wal-Mart or a hotel (helpful tips for private investigators hired by suspicious spouses in the future, perhaps). But it’s hard not to laugh when the same kid from Los Angeles keeps posting to Brightkite in the hopes that local area ladies will want to hook up in time for the new year — things just haven’t been the same since Facebook removed “random play” from its “Looking for” relationship criteria.