Fliqz, one of many startups that offers white label video-hosting services for other companies, seems to have found its footing in this competitive market. It has more than 35,000 clients paying between ninety-nine and several thousand dollars a month to reach video viewers on the web. Features let a client and its online users upload, encode, store and organize videos, and stream videos to the web within a customizable player.
Fliqz says it expects to hit profitability by September or October of this year, because more and more companies want to publish videos to the web, and they’re willing to pay to do so despite recession-fueled spending cuts. Fliqz has just raised $6 million in a third round of funding from Triangle Peak Partners with existing investor Mohr Davidow Ventures participating.
Among white-label video services, Brightcove is best known for serving large media companies with high-end feature and bandwidth services to help them save money. Fliqz chief executive Benjamin Wayne calls this market “bandwidth arbitrage,” and says Fliqz is the largest startup to focus on companies looking for a simpler solution. (Note: I don’t have data available to verify this.) Like Kaltura, Ooyala and others, Fliqz wants to make it easy for a company without a lot of experience serving online videos to create a quality user experience. Clients include the carrier T-Mobile, WebMD, Major League Soccer (see promotional embed, above) and Major League Baseball. Fliqz helped the MLB do a user-generated content contest; MLB.TV is a separate site with separate technology (so its problems earlier this year were unrelated to Fliqz).
Emeryville, Calif.-based Fliqz has previously raised $5.5 million in venture funding.