Join Transform 2021 this July 12-16. Register for the AI event of the year.

Mixpo is an online video advertising “platform” company, and in this case the word “platform” means white-label (i.e., rebrandable) software ad creation software offered through local media outlets to local advertisers. This white-label focus is one of the ways it is different from online video ad-creation competitors like SpotMixer (which has a video-ad distribution deal with Google) and Jivox.

That may make Mixpo different enough to survive the poor ad market and still-small online video ad market. The Seattle startup has also raised $4 million to help it do so, in a second round led by Madrona Venture Group.

Recently-announced clients include the NBC local media group, the Tribune newspaper company (including papers like Chicago Tribune and Baltimore Sun), Fisher Communications, Freedom Communications and The total includes 57 television stations and around 1,700 newspapers, according to Marketing Shift.

It raised $6.5 million from Madrona, Yaletown Venture Partners and GrowthWorks in 2006.

For a little more, here’s the company’s promotional video: by Mixpo


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member