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One of the more ambitious companies here at DEMO 2009 is Jadoos, which has started promoting its offering here as the beginning of Web 3.0.

If Web 2.0 was all about user-generated content and social networking sites, then Web 3.0 will help you take command of all of those things, said Afrus Tavakoli, chief executive of Jadoos in Sunnyvale, Calif. To do so, the company has created something like a universal remote control for the web.

It runs like a widget in a pop-up window, and contains small icons that represent all of the social networks you belong to, like Flickr or Facebook, as well as all of the web sites where you need a special login to sign on. You enter your passwords for the sites just once and Jadoos remembers them for you automatically. So each time you go to any of your sites via the widget, you don’t have to sign in again. That’s pretty convenient.

When you visit web sites, you can also use Jadoos’ tools to annotate them for your friends. For example, you can write comments on content for others to see, as long as they log in with Jadoos as well. If you click on the instant messenger icon on the remote control, you can see all of the IM clients that you use. You can then seamlessly move between them and send messages to them all at once. You can also revisit sites where you left bookmarks months earlier by tapping into the remote’s history functions.

On the back end, developers can use Jadoos as a kind of cloud-based web operating system, the company claims. That sounds vague, for sure, but Jadoos is similar to any big social network that wants to get its hooks into other applications.

Jadoos can also collect information about users that the developers can access for analytics purposes. They can build applications that sit on top of Jadoos and make use of its cross-networking capability.

Competitors include social networks and application vendors that are trying to expand their usefulness by connecting to other networks, like Facebook, MySpace, Meebo, PayPal, Google, Netvibes, Microsoft and Salesforce.com. The tool is in a closed beta now.

The company is backed by angels and was founded in 2007. It has about 35 employees and is not currently looking for money. It hopes to generate revenues from its developers, who will share the money they make using Jadoos.


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